Shellora Comms

A little about me

I’m a freelance marketing and PR consultant based in Leeds. I have nearly 10 years of experience in the marketing communications field.

Before I decided to take the big leap into freelancing in 2021, I gained experience in several in-house and agency roles, including as Head of Marketing at a boutique law firm, overseeing the marketing for the firms’ offices in Manchester, Yorkshire and London; and as an Account Manager and Content and PR Manager at a couple of PR agencies in Leeds and Huddersfield.

During my career so far, I’ve worked on projects across an extensive range of sectors for UK based SMEs including: marketing, tech, third sector, hospitality, wedding and events, circular economy, health, wellness, manufacturing, professional services and various retailers including fashion, children’s products, handmade products, beverages and more.

Why work with me?

I understand that as someone running a business or organisation, you put your whole heart into what you do. For me, working with like-minded, passionate people who trust me to support them on their journey, whether on a small one-off project or ongoing support, is an honour I don’t take lightly.

Whether you don’t know where to start with social media, don’t have time to focus your efforts on creating content or have no idea how to get your brand stories, products or services featured in the media, I can help.

When working with you, I’ll take a holistic approach. I want to get to know you and your business - to capture the whole picture of who you are, where you are now, what you want to achieve and where you want to be in the future. So I can carefully craft strategic PR and content marketing strategies that align with your goals whilst helping you gain authority as a specialist in your field.

Whether you’re a business owner or third sector organisation needing help, or an agency team needing extra support on a brief, get in touch.

Testimonials

"Working with Lauren continues to be an absolute pleasure. Since our initial projects together, we've collaborated on several more PR campaigns, and each time she delivers outstanding results. Lauren consistently secures excellent coverage, communicates clearly and proactively, and fully understands the brief - often adding thoughtful suggestions that elevate the outcome.

Lauren’s stories feel both strategic and genuinely authentic. She brings enthusiasm, insight, and professionalism to every project, making the process smooth and enjoyable from start to finish.

I’m always confident placing our brand in Lauren’s hands and wouldn’t hesitate to recommend her to anyone looking for expert PR support. She's fantastic at what she does and an invaluable partner to have on board."

Rebecca Hopwood - Founder and Marketing Director at Youbee Media

"We were very impressed with Lauren’s work promoting our events. Lauren’s sophisticated understanding of audiences enabled her to develop excellent campaigns, which both engaged our existing followers and developed new ones. She didn’t hesitate to use her network of contacts for her work with us and I would not hesitate to recommend her."

Alessandro Bucci - Director (CEO) at Holocaust Centre North

"I highly recommend Lauren if you're looking for general marketing, social media, copywriting or PR support. She takes time to understand the brief, carries out the work thoroughly and ensures that clients are regularly updated. She is an absolute pleasure to work with too!"

Sophie Tekev - Founder and Director at LIT Communication

"Super fast amazing service from Lauren and she listened and produced what I needed in record time to a very high standard. I have already recommended Lauren to my clients."

Rachel Brook - Founder and Director at Daisy Rose Massage and Wellness

The story of Shellora Comms

Shellora Comms launched in 2025 as I re-entered the world of work following maternity leave. Although, I have been freelancing for a few years now.

I set up as a rather unimaginative - Lauren Baker Comms back in 2021. I’d struggled to think of what to call my little freelance business. I wanted to find a unique name, something creative, that represented me personally, what I do and why I do it. I wanted a brand that had a story behind the name, not just a random word that didn’t mean anything to me… especially when I’m in the business of helping other business owners tell their stories.

As I returned to work after maternity leave, I knew this was the time to once and for all figure out a new business name - especially as I’d been married for over two years and no longer go by the name Lauren Baker personally or professionally!

I kept racking my brains trying to think of a unique or at least, meaningful name to me (hats off to anyone who thought of their business name easily).

Then one week, not long before returning to work after maternity leave, my little boy said his first two words, other than the obvious mama and dada of course… a very random, unexpected… flower and turtle! Moments I’ll never forget. We were sure it was going to be dog and duck, but he likes to surprise us.

These first words inspired the brand name Shellora - shell, representing a turtle’s shell with a floral theme. Partially because I love turtles and flowers and thought this would open the door to create a slightly quirky brand look that I’d love!

But the real reason… not only did this inspire me due to the fact I largely work with words and communications - and what better way could I represent that than those sentimental first snippets of communicating with words with my little one (who is also my inspiration for pretty much everything I do these days knowing he’s looking up to me as a role model!). But I also thought about what these words may symbolise in respect to my work and my clients…

Firstly, from a personal perspective, I want to help my clients become unforgettable to their target audiences. But when I thought about it on a deeper and…slightly cliché level, I realised what flowers and turtles had long been symbols of: longevity, knowledge, protection and security, growth, appreciation and new beginnings.

This resonated with the work I do with clients, as I’m committed to working together on an exciting, collaborative journey. Sharing advice and guiding clients to help their businesses grow and thrive long term, through intentional and impactful marketing, content and PR campaigns - to share their brilliant business stories, products and expertise in a way that will help them connect with their audience, and build long-term influence and success.

So yes, the story may sound a bit cheesy - but I hope it shows how much care and attention I will put into my work with you.